Losing Sales Because You’re Not ‘ Optimized ‘ ?
Information on customer financing solutions for Canadian business . A formal, or informal vendor financial services program via lease finance might just be the solution to ‘optimizing ‘ sales!
Customer financing . Could it be the reason your firm is not ' optimized’ for better sales revenues that translate to profits and cash flow. We're told that being ' optimized ' focuses on being ‘effective and useful '. That’s why knowing a bit about how you can master vendor financial services via something such as a lease offering makes your firm optimized to generate more revenues. Let's dig in and examine why!
Most Canadian business owners and financial managers realize that the obstacle of ' pricing ‘is in fact one of the biggest challenges that your clients face when acquiring your products and services. By providing them with a method to defocus on price (ie offering a financial solution such as a lease) you are in a much more competitive position to win sales.
Many significant opportunities for Canadian business are in fact lost because no financing solution was provided. Sometimes we assume the customer will make their own arrangements - while that may sometimes be the case we can assure you that many clients are looking for a total solution. So when they perceive that you are in fact providing a product /service solution, as well as the financing vehicle to complete the transaction... well you know the positive results around that.
Top experts also indicate that many clients will come back to a vendor such as yourself simply for that ' ease of doing business ‘which has included our finance solution.
A common misperception among many companies is that you have to devote a lot of time and financial resources to offer such a solution to clients. Nothing could be farther from the truth. All that you have to do is find a suitable financing partner who can assist you in arranging financing for your clients. The consumer industry is of course, shall we say ' littered' with retail financing schemes, everything from ' don't pay a cent even', and on it goes. Why do these huge corporations offer financing? For the same reason we have maintained that you should - it increases revenues and profits.
There are numerous methods in which the business can enhance their finance offerings. Some of those include offering deferred payments, and another popular method is using a bit of your discount to lower your clients overall rate. That amount typically is much less than if you had no finance offering and in fact were being forced to offer huge discounts to your clients to be perceived as the best competitive offering. What we are saying is that a finance offering simply defocuses your client from price.
Utilizing a customer financing program also generates sales and cash flow in a more positive manner. How? Simply speaking you are paid in full as soon as your client accepts your products and services when offered in a finance solution. Also medium sized and larger companies are always wrestling with budgets and capital expenditure challenges. When you offer a customized finance or lease solution you help eliminate those obstacles of capex budgets and cash flow constraints.
Sales cycles tend to shorten significantly when a financial services customer financing offering is held out to your clients. By working with someone such as a trusted, credible and experienced Canadian business financing advisor you are able to ensure that all the financial issues associated with approval and documentation will be handled efficiently - with little to no involvement by your firm.
Stan Prokop - founder of 7 Park Avenue Financial –
http://www.7parkavenuefinancial.com
Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 10 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing.
Info re: Canadian business financing & contact details :
CUSTOMER FINANCING VENDOR FINANCIAL SERVICES
7 Park Avenue Financial
South Sheridan Executive Centre
2910 South Sheridan Way
Suite 301
Oakville, Ontario
L6J 7J8
Phone = 905 829 2653
Fax = 905 829 2653
Email = sprokop@7parkavenuefinancial.com
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