Thanks for dropping in for some hopefully great business info and on occasion some hopefully not too sarcastic comments on the state of Business Financing in Canada and what we are doing about it !

In 2004 I founded 7 PARK AVENUE FINANCIAL. At that time I had spent all my working life, at that time - Over 30 years in Commercial credit and lending and Canadian business financing. I believe the commercial lending landscape has drastically changed in Canada. I believe a void exists for business owners and finance managers for companies, large and small who want service, creativity, and alternatives.

Every day we strive to consistently deliver business financing that you feel meets the needs of your business. If you believe as we do that financing solutions and alternatives exist for your firm we want to talk to you. Our purpose is simple: we want to deliver the best business finance solutions for your company.

Saturday, May 23, 2020

You Need A Business Plan : Here's Why

Business plan requirements are a common need for many of our clients at 7 Park Avenue Financial. Whether its a start up business plan, or one for an established firm we prepare and deliver on many business plans to our clients. There are a variety of needs when it comes to business plans, but our focus is typically on obtaining financing for our clients.

 The ' business plan ' is really a financing proposal - that's how we look at it at 7 Park Avenue Financial and our ability to customize your plan is our ' secret sauce '
Many bankers and commercial lenders and financiers have referred their customers to 7 Park Avenue Financial for such a document. They know we will deliver a professional industry-driven final document that's realistic and what the bankers and lenders want/need to see. They realize that a free business plan is worth just that ! Clients want more than just a business summary .
The sad truth is that many business plan templates available online are very marketing, or even ' ego ' driven. Our executive summaries and cash flow and financial projections are focused on obtaining financing for the products and services of our clients.

What Makes A Great Business Plan?

We're often asked ' how to write a business plan ' . It involves a significant amount of business expertise. Whether its a market analysis, a strong executive summary, or financial projections our focus is on creating a plan that attracts debt or cash flow financing and funding. An appropriate level of research is required for a good business plan, allowing your business to differentiate itself from the competition.

Cost of A Business Plan

Plans prepared by our firm are very reasonably priced and are almost always well below the price of other business plan preparers. Our plans are delivered in a timely fashion, but we stress to our clients that some key input and information around the business is required.
Almost every lender, banks included agrees that entrepreneurs and owners need business plans with a clear goal and outline for their business model.  Our plans are geared toward getting a loan, outside financing, or in some cases equity investment.

 The plans will show you bankers, financiers, investors, and potential acquisitors how you make money and how they will be repaid or in some cases earn a return on their investment. While some firms focus on clever ' pitch decks' and Powerpoint presentations they rarely are a replacement for a good business plan .
It's all about ensuring you have a document that includes data on your industry and information and statistics that prove financing viability

What Are The Key Components Of A Business Plan?

What's Important When Your Want To Create A Business Plan?

The format of a typical plan includes some key financial statement information such as opening balance sheets, 3 years of cash flow and revenue projections, and information on the owners and the team. Our plans include your website and social media strategy if applicable. Those digital and social media items certainly were not part of traditional elements of plans of the past! 

Remember also that the lender works for someone and it is key that your final document communicates the proper criteria for determining business loan or financing approval. You should be prepared to understand that in some respects the plan will be ' attacked ' by the lender, so your ability to show ' upside potential ' and to generate enthusiasm on your company is key.
It might, (but shouldn't ) come as a surprise that your full plan is not read in totality by lenders. Some experts refer to the ' 5 minute read ', with careful emphasis placed on financial and management experience. That's advice worth knowing. The takeaway? It's not always about the font and the pictures!

Here's Why Banks and other Commercial Lenders Want a Plan and Why Writing a Business Plan Summary  is so Important

That ability to provide clarity and a vision to your business will help attract the financing you need. So the step-by-step process of knowing what resources will best lean in your favour is key. Your final plan should identify yourself and your team as doers, not dreamers!
The sign of a well crafted business plan is one in which you have conveyed that you have a strong understanding of your industry, the costs of entering that industry, and competitive issues that will have your firm stand out, with customers clearly wanting to buy your product or service.

What Are The Key Elements of a Effective Business plan template  - What Business Plan Tools Are Required ?

Here is a list of the key elements of a business plan that we utilize at 7 Park Avenue Financial :
Executive Summary
Financial models - sales, expense, and profit projections ( Upside potential/profitability)
Marketing Strategy
Pricing/Product / Profit Margins
Industry / Management overview
Competition Analysis
Target market / customer
It is important to remember that business plans are usually used for different circumstances, in some cases they might be focusing on a startup business, while in other cases it might be for a loan or additional financing for equipment or expansion. Note also that a great business plan can simply be used as an internal document highlighting to management and employees the mission statement and financial goals of the company. In that case it should be designated as company confidential, rights reserved, and it can grow with your business .

In summary, we do not mean or infer that a plan is in fact absolutely required required for a lender or financing but a business owner or entrepreneur with no plan is, outside of luck, may be guaranteed to fail.

Seek out and speak to a trusted, credible and experienced business plan consultant who can assist you with your needs.

7 Park Avenue Financial :

South Sheridan Executive Centre
2910 South Sheridan Way
Suite 301
Oakville, Ontario
L6J 7J8

Direct Line = 416 319 5769

Email = sprokop@7parkavenuefinancial.com


Click Here For 7 PARK AVENUE FINANCIAL website !

7 Park Avenue Financial provides value-added financing consultation for small and medium-sized businesses in the areas of cash flow, working capital, and debt financing.

Business financing for Canadian firms, specializing in working capital, cash flow, asset based financing, Equipment Leasing, franchise finance and Cdn. Tax Credit Finance. Founded 2004 - Completed in excess of 100 Million $ of financing for Canadian corporations.

' Canadian Business Financing With The Intelligent Use Of Experience '


Stan has had a successful career with some of the world’s largest and most successful corporations. He is an experienced

business financing consultant


Prior to founding 7 Park Avenue Financial in 2004 his employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) He is an expert in Canadian Business Financing.

Stan has over 40 years of

business and financing experience

. He has been recognized as a credit/financial executive for three of the largest technology companies in the world; Hewlett-Packard, Digital Equipment and Cable & Wireless. Stan has had in-depth, hands-on experience in assessing and evaluating thousands of companies that are seeking financing and expansion. He has been instrumental in helping many companies progress through every phase of financing, mergers & acquisitions, sales and marketing and human resources. Stan has worked with startups and public corporations and has many times established the financial wherewithal of organizations before approving millions of dollars of financing facilities and instruments on behalf of his employers.

7 Park Avenue Financial/Copyright/2020

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