Do Your Competitors Use A Customer Finance Vendor Program To Beat You At The Sales Game?

Use A Client Financing Program To Win The Sales Battle !


Information on why a customer finance vendor program is used by thousands of Canadian firms to accelerate sales and cash flow . Factors you need to consider in a client lease program.




Thinking about a customer finance vendor program? We know for sure that many Canadian business owners and financial managers recognize that their competition sometimes wins the sales battle, without even beating you at actual pricing / cost.

How do they do that? If you had the ability to get to the bottom of the matter you just might find that your lost client was offered a financing solution by your competitor for a sale you should have made!

Thousands of firms in Canada increase sales and are able to motivate their clients to purchase by the effective use of a vendor finance program.

Can we think of two reasons why you wouldn’t want to do that directly? We sure can - first of all you probably don’t have access to unlimited cash, and secondly, there are some serious revenue recognition programs when financing is offered by the seller.

So if that’s the case, what’s the solution? There's a great one, and it’s simply to set up an effective customer finance program that allows you to control the sale and program in partnership with a firm that will provide you with the capital and tools to offer such a benefit to clients.


It's important though to understand the benefits, and in some cases the limitations of the program. Simply speaking, you need to know how and why to offer a financial solution for your client. To coin a phrase we came across over 30 years ago from a trusted mentor, you want to be in a position to ' Remove the Obstacle to Innovation ' when a client considers your product and service combo.

In many cases you want to be in a position to close the sale more quickly - in effect shortening your sales cycle. The financial solution offered to your customer keeps interest in your offering high, and at the same time allows you to get one step up on a competitor who isn’t in fact able to offer the financing.

When you partner with the right firm or individual to offer such a program its essentially at no cost to yourself, other than your time commitment in promoting and putting together the program.

And by the way, you or your sales for don't have to be ' financial pros’ - your partner firm or individual is fully prepared to step in an consult with your customer on the basic elements of such an offering; they of course are things such as term of lease required, monthly payment, possible ownership at end of term, credit approval, etc.

By investing some time in such a program you can have different... let us call them ' flavors' within your offering. They might include shorter term rentals, the proverbial ' don't pay a cent event ', below market interest rates that could be subsidized by your firm in order to increase sales, or allowing customers to pick and choose their own monthly payments by providing them with a rate chart - with of course your firms name at the top . In effect your customer finance vendor program has allowed you to be a total solution vendor.

Speak to a trusted, credible and experienced Canadian business financing advisor to find out how you can beat your competitors through the use of a financial option.






Stan Prokop - founder of 7 Park Avenue Financial –


http://www.7parkavenuefinancial.com


Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 7 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing.
Info re: Canadian business financing & contact details :


http://www.7parkavenuefinancial.com/customer_finance_vendor_program.html

An Unfair Edge ? Offer Customer Financing At No Cost To Your Company! A Financial Program Via Canadian Vendor Leasing Works

Improve Sales and Marketing Results with Customer Financing Programs – Zero Cost – Large Results!


Information on vendor leasing via a customer finance offering for your clients . Let a financial program produce positive results for your firm .


Looking for a (legitimate!) unfair edge in Canadian business financing? Who wouldn't want that extra ' secret sauce ' that all businesses strive to achieve when competing within their own market.

We're talking about offering a financial program, at no cost, to your clients, giving you a solid marketing edge, and something the competition may not have, or even know about! That’s why a customer finance program via vendor leasing could well put your company at the head of the pack in your own market.

Could there be any more common sense attached to the simple concept of
providing your client with a financial solution to acquire your product or service? And, as we noted, that could well be at no cost. As you may have guessed the major auto manufacturers mastered this same concept, about 50 years ago! so it might be time to get on board.


Offering such a program does two basic things:

1. It makes the final purchase decision much easier for your clients

2. It doesnt take you as long to complete a sale - in effect your sales cycle is significantly reduced

Getting back to the competition, doesnt it also make sense that a financial program not offered by your competition puts you in a much better stead of winning the sale . We think so, and we've since it proven time and time again.

Depending on what study you are reading 8-9 out of ten companies in Canada utilize lease / loan financing for their asset acquisitions. If your customer is one of those firms doesnt it make sense that you’re simply offering them a financing solution that makes sense with something they are already comfortable with... well you get the drill .. you're one step close to making that sale, and winning over your competition.

How? That’s the next point to ponder in our efforts to make sure clients have that inside edge. How do you as a business set up a program that in effect could cost you nothing? Naturally if you want such k a customer finance program to not be free to your company then feel free to invest hundreds of thousands or millions of dollars into your own captive finance firm. Oh and by the way, hire the right talent and set up the proper infrastructure also, put those at the top of you ' to do ' list. The bottom line is your firm quite probably doesnt have the capital, financial management, and operational capabilities to set up and start your own finance firm.

Not interested in that? We fully understand! That is why the easy and logical solution is to work with a trusted third party that will provide the capital, take on the risk, and work to close transactions, in effect becoming a win/ win scenario for your firm and theirs.

Consider spending some time to investigate a customer finance program that makes sense for your products and services. Speak to a trusted, credible and experienced Canadian business financing advisor who can ensure you have a partnership program with the right party that gives you a clean program, with simple documentation, and the right amount of expertise and capital to give you the ' unfair edge ' in sales and marketing growth .




Stan Prokop - founder of 7 Park Avenue Financial –

http://www.7parkavenuefinancial.com

Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 7 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing.
Info re: Canadian business financing & contact details :

http://www.7parkavenuefinancial.com/vendor_leasing_financial_program_customer_finance.html