Do Your Competitors Use A Customer Finance Vendor Program To Beat You At The Sales Game?

Use A Client Financing Program To Win The Sales Battle !


Information on why a customer finance vendor program is used by thousands of Canadian firms to accelerate sales and cash flow . Factors you need to consider in a client lease program.




Thinking about a customer finance vendor program? We know for sure that many Canadian business owners and financial managers recognize that their competition sometimes wins the sales battle, without even beating you at actual pricing / cost.

How do they do that? If you had the ability to get to the bottom of the matter you just might find that your lost client was offered a financing solution by your competitor for a sale you should have made!

Thousands of firms in Canada increase sales and are able to motivate their clients to purchase by the effective use of a vendor finance program.

Can we think of two reasons why you wouldn’t want to do that directly? We sure can - first of all you probably don’t have access to unlimited cash, and secondly, there are some serious revenue recognition programs when financing is offered by the seller.

So if that’s the case, what’s the solution? There's a great one, and it’s simply to set up an effective customer finance program that allows you to control the sale and program in partnership with a firm that will provide you with the capital and tools to offer such a benefit to clients.


It's important though to understand the benefits, and in some cases the limitations of the program. Simply speaking, you need to know how and why to offer a financial solution for your client. To coin a phrase we came across over 30 years ago from a trusted mentor, you want to be in a position to ' Remove the Obstacle to Innovation ' when a client considers your product and service combo.

In many cases you want to be in a position to close the sale more quickly - in effect shortening your sales cycle. The financial solution offered to your customer keeps interest in your offering high, and at the same time allows you to get one step up on a competitor who isn’t in fact able to offer the financing.

When you partner with the right firm or individual to offer such a program its essentially at no cost to yourself, other than your time commitment in promoting and putting together the program.

And by the way, you or your sales for don't have to be ' financial pros’ - your partner firm or individual is fully prepared to step in an consult with your customer on the basic elements of such an offering; they of course are things such as term of lease required, monthly payment, possible ownership at end of term, credit approval, etc.

By investing some time in such a program you can have different... let us call them ' flavors' within your offering. They might include shorter term rentals, the proverbial ' don't pay a cent event ', below market interest rates that could be subsidized by your firm in order to increase sales, or allowing customers to pick and choose their own monthly payments by providing them with a rate chart - with of course your firms name at the top . In effect your customer finance vendor program has allowed you to be a total solution vendor.

Speak to a trusted, credible and experienced Canadian business financing advisor to find out how you can beat your competitors through the use of a financial option.






Stan Prokop - founder of 7 Park Avenue Financial –


http://www.7parkavenuefinancial.com


Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 7 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing.
Info re: Canadian business financing & contact details :


http://www.7parkavenuefinancial.com/customer_finance_vendor_program.html

The Why and How of a Canadian Customer Financing Program – Why You Need To Offer a Vendor Leasing Offering

Beat The Competition with A Cost Free Financing Program For Your Clients

Information on the benefits of a customer financing program for your clients . Why a vendor leasing offering allows you to beat your competition with the ultimate innovation – a value add finance program at no cost to you.



When isn't the competition intense in Canadian business? So if you had a tool that allowed you to grow sales, increase profits wouldn’t it make sense to at lease investigate any possibility that allowed you to do that?

What we are talking about is a formal (it can be informal also ... it's your call!) arrangement to provide a customer financing program - i.e. a leasing offering for your clients.

Sound complicated? time consuming ?Depending on the type of offering you put together we can assure you the cost to your firm starts at Zero Dollars ! And the beauty of a customer lease offering such as the type we're talking about can pretty well include any product and service your firm sells.

We remember fondly working on very formal customer financing programs in the 1980’s.... we continually spoke of using financing as a means to ' control ' our client base . Boy did the lawyers hate that term ' control ' ... so I guess in the end we opted for ' influence ' as the buzzword for the benefits of a vendor program offering leasing to our client base .

So just how did that influencing work...? Well... are you often
worried about the competitions pricing of similar products and services to yours? Consider this - when you offer customer finance you have a new powerful tool in your sales ' toolkit ' because clients tend to focus on actual monthly payments - they will spend less time talking to you or your sales team about actual price and discounts.

In fact, you can even become the General Motors of your industry ... what do we mean by that? ... simply that you could even utilize a bit of your discounting and pricing that you typically use to subsidize the finance rate - that is perceived by clients quite often as an economical purchase decision - of your products and services!

The old adage ' time is money ' is suited quite perfect to vendor program financing. Why... because by offering a financial solution to your clients you... and by the way congratulations! .. have just saved your customer the time and frustration in going out to arrange their own financing. We hate to sound like a broken record by we're champions of the term ' Obstacles to Customer Innovation '. The innovation is of course your first great products and services... the obstacle are your price. The solution... a one stop financing solution when you market your firm’s product and service offering.

Let's circle back to that word ' control ' that the lawyers seemed to hate so much when we started marketing customer financing way back in the 80's. The reality is that if your customers are financing your product you now have a certain element of control... oops! ‘Influence’ on the end of term behavior of your customer. If your client is on a 3 year typical lease as an example you are in a position to know exactly when they are up for renewal, upgrade, etc.

We can’t begin to count the many other significant benefits of a customer financing vendor program. And, as we said, by aligning yourself with the proper ' back office ' partner the cost to your firm is zero... and the benefits are increased sales, cash flow, and profits. That a triple whammy! Speak to a trusted, experienced and credible Canadian business financing advisor who can assist you to set up a vendor leasing offering that puts you ahead of your competition.




http://www.7parkavenuefinancial.com/customer_financing_program_vendor_leasing_offering.html