Customer Financing . A Vendor Financial Services Lease Offering Is The Lightbulb That Sparks Sales!

Losing Sales Because You’re Not ‘ Optimized ‘ ?


Information on customer financing solutions for Canadian business . A formal, or informal vendor financial services program via lease finance might just be the solution to ‘optimizing ‘ sales!


Customer financing . Could it be the reason your firm is not ' optimized’ for better sales revenues that translate to profits and cash flow. We're told that being ' optimized ' focuses on being ‘effective and useful '. That’s why knowing a bit about how you can master vendor financial services via something such as a lease offering makes your firm optimized to generate more revenues. Let's dig in and examine why!

Most Canadian business owners and financial managers realize that the obstacle of ' pricing ‘is in fact one of the biggest challenges that your clients face when acquiring your products and services. By providing them with a method to defocus on price (ie offering a financial solution such as a lease) you are in a much more competitive position to win sales.

Many significant opportunities for Canadian business are in fact lost because no financing solution was provided. Sometimes we assume the customer will make their own arrangements - while that may sometimes be the case we can assure you that many clients are looking for a total solution. So when they perceive that you are in fact providing a product /service solution, as well as the financing vehicle to complete the transaction... well you know the positive results around that.

Top experts also indicate that many clients will come back to a vendor such as yourself simply for that ' ease of doing business ‘which has included our finance solution.

A common misperception among many companies is that you have to devote a lot of time and financial resources to offer such a solution to clients. Nothing could be farther from the truth. All that you have to do is find a suitable financing partner who can assist you in arranging financing for your clients. The consumer industry is of course, shall we say ' littered' with retail financing schemes, everything from ' don't pay a cent even', and on it goes. Why do these huge corporations offer financing? For the same reason we have maintained that you should - it increases revenues and profits.

There are numerous methods in which the business can enhance their finance offerings. Some of those include offering deferred payments, and another popular method is using a bit of your discount to lower your clients overall rate. That amount typically is much less than if you had no finance offering and in fact were being forced to offer huge discounts to your clients to be perceived as the best competitive offering. What we are saying is that a finance offering simply defocuses your client from price.

Utilizing a customer financing program also generates sales and cash flow in a more positive manner. How? Simply speaking you are paid in full as soon as your client accepts your products and services when offered in a finance solution. Also medium sized and larger companies are always wrestling with budgets and capital expenditure challenges. When you offer a customized finance or lease solution you help eliminate those obstacles of capex budgets and cash flow constraints.

Sales cycles tend to shorten significantly when a financial services customer financing offering is held out to your clients. By working with someone such as a trusted, credible and experienced Canadian business financing advisor you are able to ensure that all the financial issues associated with approval and documentation will be handled efficiently - with little to no involvement by your firm.





Stan Prokop - founder of 7 Park Avenue Financial –

http://www.7parkavenuefinancial.com

Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 10 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing.
Info re: Canadian business financing & contact details :



CUSTOMER FINANCING VENDOR FINANCIAL SERVICES





7 Park Avenue Financial
South Sheridan Executive Centre
2910 South Sheridan Way
Suite 301
Oakville, Ontario
L6J 7J8
Phone = 905 829 2653
Fax = 905 829 2653

Email = sprokop@7parkavenuefinancial.com

Sales Generation At No Cost? Use Customer Financing Via Vendor Finance Leasing Programs For Revenue & Cash Flow Success

Yes Virginia – there is a great sales tool to increase sales and cash flow in Canada !


Information on how to offer customer financing , aka ‘ vendor finance ‘ leasing programs at no cost for great revenue gains!




Would a Customer Financing Program for your clients increase your sales at virtually no cost to your own firm? You might me surprised that many of your competitors are beating you at the sales game only because they have mastered utilizing the tool of vendor finance via leasing programs.

Let's examine how your firm can generate additional sales, and accelerate cash flow by using a time worn tool used by thousands of Canadian firms already.

The concept of a vendor finance program for many firms conjures up images of your firm all of a sudden losing its core competency and becoming something of a finance firm or specialist. That’s the farthest thing from the truth, if, and it’s a big if, you do it right.

The reality is that there are different; let us call them ' models ' in a customer finance program. Yes of course you could turn your firm into a mini bank and finance clients - only problem there is that you need huge amounts of capital which only large corporations have access to.

And additionally, when you finance a customer directly you create large revenue recognition challenges that you don’t need. Bottom line of course is that you are looking to generate revenue, not defer it!

If you create our recommended customer financing program at no cost your sales force becomes armed with an additional tool to their tool kit. One of those tools is price - in that for a small reduction in the cost of your product and service that amount can then be used to subsidize the financing cost to your client.

Clients are as much concerned about acquisition cost as they are about the quality and service of your firm. In effect cost and financing often becomes what we have termed over the years as an ' obstacle to innovation '.

If we haven’t made it clear by now our recommended strategy for a vendor financing customer financing program is simply to align yourselves with a partner that can facilitate your program, at, as we said, virtually no cost to you.

Under your direction a program can be implemented, under your firm’s name, and financed totally by the partner. Oh and by the way, that takes away all the credit and bad risk also, which is a huge gain.

Using a vendor program to the maximum allows you to get creative in a number of ways, you can offer deferred payment programs. Remarketing profits suddenly have the potential to appear, and you can even take ownership of the asset at the end of the customer’s lease or rental term, allowing you to generate an additional sale as well as control the aftermarket in your product.

Intrigued? You should be, as we said, as your competitor is probably doing this already in some form. Speak to a trusted, credible and experienced Canadian business financing advisor on setting up a customer financing program that meets your needs.






Stan Prokop - founder of 7 Park Avenue Financial –

http://www.7parkavenuefinancial.com

Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 7 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing.
Info re: Canadian business financing & contact details :

http://www.7parkavenuefinancial.com/customer_financing_vendor_finance_leasing_programs.html

The Why and How of a Canadian Customer Financing Program – Why You Need To Offer a Vendor Leasing Offering

Beat The Competition with A Cost Free Financing Program For Your Clients

Information on the benefits of a customer financing program for your clients . Why a vendor leasing offering allows you to beat your competition with the ultimate innovation – a value add finance program at no cost to you.



When isn't the competition intense in Canadian business? So if you had a tool that allowed you to grow sales, increase profits wouldn’t it make sense to at lease investigate any possibility that allowed you to do that?

What we are talking about is a formal (it can be informal also ... it's your call!) arrangement to provide a customer financing program - i.e. a leasing offering for your clients.

Sound complicated? time consuming ?Depending on the type of offering you put together we can assure you the cost to your firm starts at Zero Dollars ! And the beauty of a customer lease offering such as the type we're talking about can pretty well include any product and service your firm sells.

We remember fondly working on very formal customer financing programs in the 1980’s.... we continually spoke of using financing as a means to ' control ' our client base . Boy did the lawyers hate that term ' control ' ... so I guess in the end we opted for ' influence ' as the buzzword for the benefits of a vendor program offering leasing to our client base .

So just how did that influencing work...? Well... are you often
worried about the competitions pricing of similar products and services to yours? Consider this - when you offer customer finance you have a new powerful tool in your sales ' toolkit ' because clients tend to focus on actual monthly payments - they will spend less time talking to you or your sales team about actual price and discounts.

In fact, you can even become the General Motors of your industry ... what do we mean by that? ... simply that you could even utilize a bit of your discounting and pricing that you typically use to subsidize the finance rate - that is perceived by clients quite often as an economical purchase decision - of your products and services!

The old adage ' time is money ' is suited quite perfect to vendor program financing. Why... because by offering a financial solution to your clients you... and by the way congratulations! .. have just saved your customer the time and frustration in going out to arrange their own financing. We hate to sound like a broken record by we're champions of the term ' Obstacles to Customer Innovation '. The innovation is of course your first great products and services... the obstacle are your price. The solution... a one stop financing solution when you market your firm’s product and service offering.

Let's circle back to that word ' control ' that the lawyers seemed to hate so much when we started marketing customer financing way back in the 80's. The reality is that if your customers are financing your product you now have a certain element of control... oops! ‘Influence’ on the end of term behavior of your customer. If your client is on a 3 year typical lease as an example you are in a position to know exactly when they are up for renewal, upgrade, etc.

We can’t begin to count the many other significant benefits of a customer financing vendor program. And, as we said, by aligning yourself with the proper ' back office ' partner the cost to your firm is zero... and the benefits are increased sales, cash flow, and profits. That a triple whammy! Speak to a trusted, experienced and credible Canadian business financing advisor who can assist you to set up a vendor leasing offering that puts you ahead of your competition.




http://www.7parkavenuefinancial.com/customer_financing_program_vendor_leasing_offering.html

Create A Customer Financing Program For 10 Cents! Looking for Canadian dealer / vendor funding For Your Clients? Here’s How!

Interested in a Customer Strategy To Increase Sales, Profits, and Cash Flow – Try This!

Information on the benefits of a customer financing program for Canadian companies who wish to implement a vendor funding program for their client base . Dealer /cust. Finance pays off !



Buddy, got a dime? Did you ever think you could increase sales, profits, and the almighty cash flow for a ten cent investment?

More about that 10 cent investment requirement later ; but we're talking about utilizing a customer financing program, often called a dealer or vendor program, for assisting your clients in financing their purchases - of your products and services .

When Canadian business owners and financial managers think of acquiring assets from their vendors / suppliers almost 80% of all businesses consider lease financing as a financial mechanism to acquire that asset. But wait a minute... lets turn that situation around; aren’t in fact yoru own clients thinking about financing options when they are looking to acquire YOUR products and services. You've proven they do, if only because you do it also.

So is the price of any product or service one of the critical aspects of any firm considering a purchase of any type? You bet it is. In fact in surveys we have seen for years ' price' actually becomes an ' obstacle to innovation ' - a term we've grown quite fond of.

So are you in a position to remove that obstacle to innovation that your clients are experiencing. You are in fact, if you choose to develop a customer financing program. This type of program allows your customers to match reasonable cash outflows with the benefits they receive from your product.

There are a couple of different ways you can do this, so let’s cover them off. Our favorite is the ten cent investment scenario we discussed earlier, but in fairness to all parties let’s ensure you understand all your options.

You have the choice of actually forming your own finance firm or division - for many major manufacturers this in fact is almost a must. Think of what GMAC did for GM... Namely allowed their clients to finance millions of cars over the years... how by offering them financing or subsidized financing.

The reality for small and medium sized firms in Canada is that they are probably better served by aligning themselves with an independent third party who has day to day expertise in offering customer financing and funding to customers such as yours. They have the expertise and business model in place

As we said earlier the benefits of a dealer / vendor program (you in effect are the dealer/vendor) are significant. Very significant. They include increased sales, a total solution perception by your customers (i.e. product/service/financing) and lower inventory levels due to the fact that sales turn around faster, bottom line... what they call a faster sales cycle.

So how is it possible to do all these great things on a ten cent investment? Well we've estimated 10 cents as the cost of a phone call, and if you seek out and call a trusted, credible and experienced Canadian business financing advisor with significant lease experience you will be in a position to implement a full customer financing program at no cost.

That advisor will work with you to identify a financing partner(s) that you are comfortable with, thereby ensuring you can use vendor funding for any size of deal of credit quality in your customer base. Many programs can be ' tweaked ' to ensure you have numerous other small benefits that add up to a significant amount of what lessors call ' control' in your customer base. That might include upgrade programs, end of term programs, or Zero per cent financing subsidized by yourselves to increase sales for a short period.


So is that ten cent investment (isn’t calling even cheaper than that these days?!) worth it. We'll let you decide. But your competitors are doing it, so if more sales, increased profits, and a faster sales cycle appeal to you consider making that call for a customer financing program.



Stan Prokop - founder of 7 Park Avenue Financial -


http://www.7parkavenuefinancial.com


Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 7 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing .Info re: Canadian business financing & contact details :


http://www.7parkavenuefinancial.com/customer_financing_dealer_funding_vendor.html